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The 42-year-old SKIMS founder told Angie Martinez on her recent “IRL” podcast that she prefers to keep things simple and that includes using a calm color scheme. Martinez brought up her “peaceful” minimalistic office and The Kardashians star said, “when I post pictures of my house, they’re either like, ‘wow, this is so minimal and crazy’ or they get it. But I love it.”
Martinez noted, “The people who work here are all color coordinated. Is that intentional?”
“Absolutely,” Kardashian agreed. “I have uniforms.” She explained, “It’s not like hey, this is like, your uniform. It’s just color palettes.” She also mentioned having a handbook and allowing her employees to wear “grays, heather gray, black, navy, white, cream, khaki … I mean, we can stick with all neutrals. Not a lot of color blocking.”
So why the dress code? The reality star said she’d want to have the same atmosphere both at work and at home. She explained, “My house is so zen, so I asked how everyone felt about it and everyone actually said ‘that would make our life so easy.’ And once everyone was on board and thought it would be easier for them, I was like yes, let’s do this.”
“I should have like, a free dress day on their birthdays or something,” she added, laughing.
Kim’s love for neutral colors is also evident in the line of headphones she launched with Beats this year. And though she’s known for using neutral shades, the reality star also adds a splash of color every now and then.
However, fans don’t need to expect her to showcase her signature Balenciaga looks after she called out the fashion brand for using toddlers with BDSM-inspired teddy bears in their controversial campaign. According to the SKIMS founder, she felt pressured to make a statement.
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She explained to the podcast host, “With the Balenciaga thing… everyone was like, ‘Why aren’t you speaking out? Why aren’t you speaking out?’” And I’m like, ‘Wait. I’m not in this campaign. I don’t know what’s happening. Let me take a minute to like, research this.’”
Kim has already reached out to other designers, but if there’s one thing that won’t change it has to be her love for neutrals.